Tiffani Montez leads the financial service practice at EMARKETER. She advises clients on emerging market trends, investment prioritization, and strategic development. Previously, she was a Principal Analyst at Forrester Research and a Strategic Advisor at Aite-Novarica Group, and she has held executive-level roles at Wells Fargo and Terafina. Her unique blend of experience as a practitioner, analyst, and technology solution provider gives her a strong foundation to provide thought leadership to clients from all angles of the financial services ecosystem. She is a frequent media contributor and speaker at banking events, including Money 20/20, Finovate, CES, and Mobile Payments Conference, among many others. Tiffani holds a graduate degree in management from the W.P. Carey School of Business Executive Program.