Jordan Greenberg is Founding Senior Director of Partnerships at Forward, an Austin-based embedded payments company.

A fintech entrepreneur and executive, Jordan has spent his career building companies, developing strategic partnerships, and helping financial technology businesses scale. Having founded and successfully exited two startups himself, Jordan understands firsthand the challenges of building and growing a business.

Prior to Forward, Jordan was on the leadership team at LoanPro. Today, he works closely with vertical SaaS founders and executives to help them turn payments into a meaningful driver of growth.

Jordan is also a co-founder of FinTechas, a community dedicated to connecting fintech founders, operators, and investors in Austin.