Dori Yona started SimpleClosure after facing a tough moment in his own business when he needed help closing down a company but couldn't find good advice anywhere. After running a company called Earny that millions of people used, he knew there had to be a better way to help business owners close their companies. Now, SimpleClosure helps founders shut down their companies faster and cheaper than traditional methods. Based in Santa Monica with his family, Dori works to show that closing a business doesn't have to be scary or hard, and that learning from tough experiences can lead to helping others.