Crissi Cole is a fintech leader and former Goldman Sachs wealth management professional, where she spent nearly a decade advising ultra-high-net-worth clients and building sophisticated trading and technology platforms. Motivated by the stark gaps she saw in access to financial guidance, she founded Penny Finance in 2020 to help everyday individuals—especially women—pay down debt, build confidence, and begin investing. Following Penny Finance’s acquisition by Array in 2026, Crissi now leads Sales & Growth for Personal Financial Management, bringing her mission of accessible, inclusive financial wellness to a broader audience through scalable technology. She lives in Boston with her husband and their two young children.